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March 23, 2012

You're Invited! "How She Does It" Dinner Series Featuring Susan McPherson, Senior VP at Fenton

Register online: http://nywsesusan.eventbrite.com/

EVENT DETAILS
Date:
Monday, April 2, 2012
Time: 6:00 p.m. - 8:00 p.m. (ET)
Location: Crepes du Nord, 17 South William Street

 

Join us for this evening of dining and conversation as Susan discusses with us Fenton and how you can incorporate social good and compassion in your career and every day lives. Our interconnected lives and worlds make supporting causes with authenticity not only possible but contagious. Come engage as Susan shares her tips and tactics for success in the growing world of "shared value." 

 

About Susan McPherson

Susan McPherson is senior vice president/director of global marketing at Fenton, the nation’s leading public interest communications firm. McPherson focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice.  She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. She has more than 20 years experience in marketing, public relations, CSR communications and business development. Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire. 

McPherson holds a B.A in history from the State University of New York at Albany and conducted graduate studies at Boston University’s College of Communications with a focus on broadcast journalism. She serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses. She also is a member of Echoing Green’s Social Investment Council, Social Media Week’s New York Advisory Council and the New York Leadership team for 85Broads. Additionally, she serves as an adviser to the non-profits: Plant A Fish (a new nonprofit created by Fabien Cousteau), She’s The FirstThe Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and is a strategic advisor to the new start-up, Positive Luxury.

 

Event Host

Smorgas Chef Restaurants serves fresh Scandinavian food based on centuries of Danish, Norwegian, and Swedish culinary traditions. The first location was established on historic Stone Street in the Financial District as a modest sandwich shop, which grew into a full-service restaurant and bar. As its popularity grew in the city, Smorgas Chef added 2 more locations, one in the West Village, and one on Park Avenue in the Scandinavia House Cultural Center. Most recently, Smorgas Chef opened its fourth restaurant - Crepes Du Nord, a French-Scandinavian Creperie on South William Street in the Financial District. Scandinavian cooking, with its focus on fresh unprocessed ingredients, vibrant herbs and delicate flavors, is gaining more attention around the world. Unique ingredients from Scandinavia such as cloudberries, herring, and lingonberries are regularly featured on Smorgas Chef’s seasonally driven menu.

Additional Info

Please note that some items on the menu may contain ingredients that could trigger food allergies, such as nuts and gluten. Let us know prior to the event if you have allergies and we will inform the kitchen. Also, all sales are final and refunds will not be issued. Thanks for your understanding.

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