Women's Education Project creator, Zoe Timms, on the Incubator Program
The NWYSE Incubator program participants will be publishing to this blog in order to let the world in on their varied experiences through the program's duration. Some women will discuss how they overcame challenges, others may address their personal growth and how their ventures evolved.
Zoe Timms, Founder and Director, Women's Education Project
My blog post: How have I developed my knowledge about marketing through the Incubator Program.
Many have said that being a social entrepreneur is a lonely business - but as part of NYSWE's incubator program, and following their many leads, I have realized that the city's resources and many inspiring professionals makes this an exciting and permanently renewing process.
In this incubator, my goal has been to develop Women's Education Project's (WEP) online presence. At our first session, I was introduced to the Global Social Ventures Business Plan Competition through Columbia University and that same week, my new NYSWE's Incubator mentor, apprentice and I began writing a plan for WEP's online resource center. In discussing our "barriers to entry" and "social values," we created a program which will be of genuine benefit to WEP students in South India (visit www.womenseducationproject.org for more information). In our research process, we spoke with Columbia professors and students, and came up with the idea to publish academic papers about women's higher education on this site. Those meetings, led to a tea with a former Google Grants employee and Baruch professors to discuss mission, values, branding and online campaigns. The threads and contacts continue - marketing is exciting, creative, and ongoing!
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Posted by: Write My Thesis | October 08, 2012 at 11:07 PM